Photo Credit: Millicent Bystander
Don’t get caught up in the idea that your pricing has anything, at all, to do with your customers. It doesn’t. Your pricing should do a couple things.
Help you to be relaxed and make sure you stay profitable.
All this freaking out about your pricing just takes you away from what’s important. You want to answer your customers questions. You want to analyze the job thoroughly. You want to make a list, and check it twice, right? Once you’re done you need to be able to just plug in the information, get your numbers and turn them over to the customer and move on. At this point you’ve either convinced them you are the best choice for the job or not. Believe me, after you’ve completed your assessment and have turned in your bid you’ve either sold the job or not. If a $100.00 one way or the other is going to change your customer’s mind I would submit to you that their mind can’t be made up and all they want to do is race you to the bottom (where you will both lose).
Life is too short (and so are most jobs) to lose sleep over your pricing.
I know, it sounds way too simplistic. I’m sorry, but it is simple. You don’t need complicated pricing. It can be broken down into a few simple categories.
