Please forgive me as I take a week and write a blog for my friends who are trying to build (at least partially) online businesses.
When first starting your online business it’s so easy to get caught up in the whirlwind of the need to follow those who are successful with their online companies. You hear, or read, their stories and jump on the bandwagon. You read everything they write. You respond to them in twitter. It may be subconscious but if you were to be completely honest with yourself you would admit that you are hoping they will notice your blog and maybe give you a mention to their audience and BOOM, instant success.
How do I know this? Because I was there last year. That’s what I spent the first 3 months of my business, Blue Collar Coaching doing. I kind of chuckle now. It’s not like this blog, or my podcast, is something they would even be remotely interested in. This site isn’t even their demographic. Nonetheless that’s what I did. In stead of being completely focused on my demographic, my target market, so much of what I was doing was knocked off course because I was too consumed with the ‘gurus’ of the online industry.
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