Journal: Believe Again

June 4, 2012 — 17 Comments

It happens in the life of every blogger. Creative thought flattens out, and the writer steps back and wonders, “What is the point?”

It wasn’t until Let’s Blog Off came to an end a couple of weeks ago, that I realized how much I depended on it for creative ideas.

It has been just under a year since I decided to quit trying to be a business coach and go back to college to continue my education. I converted this site from a business coaching site over to a site dedicated to faith and hard work.

It seemed like a good idea at the time; it was a good idea at the time. It opened up my writing to a wide variety of subjects. I found myself writing about anything and everything that popped into my mind. I wrote about leadership, faith, hard work and the random Let’s Blog Off topics just to name a few.

So, where do I go now? This is a question I have been struggling with for a while. Last fall I took my first college English class and loved learning about writing. I had a chance to write four essays, three of which were creative in nature. I had a lot of fun working on those, and refining my writing skills.

I need to re-brand this blog in a way that will be more appealing to new visitors. It needs to have a stronger central theme. A theme that will encourage new visitors to come back and read time and time again.

I needed to step back and consider. What people group do I most identify with? What central theme would I enjoy researching, reading and writing about?

We have a new associate pastor that just started at New Life. He comes from California and a church of 10,000 people. He was the director of small groups at this church, and now he is at New Life to help take our small groups to a new level.

Yesterday during the service I realized that I would love to have a small group dedicated to men, and more specifically men who are trying to not give up. I believe there are a lot of men in our church that have experienced some tough times over the last five years. Men who are unemployed. Men who have lost their homes. Men who are struggling to figure out what to do next. Men who have provided well in the past, have had that ability stripped from them, and are searching for answers.

I want this site to be an integral part in helping men to believe again.

So, let the re-branding begin! Hopefully I can stick with the same web address but if needed I will change that as well.

For now the new brand will be: “Believe Again”
The new tag line will be: “Encouraging men to never give up”

What do you think? Have you ever reached a point in your life where you needed someone to help you believe again?

James Dibben

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17 responses to Journal: Believe Again

  1. I like the concept, James. It sounds like you’ve identified an under-served group of people and that you have something to offer to them.

  2. I love this idea! I feel for our men. They are often an over-looked and under-appreciated group, many of whom are hurting and desperate for realness. You will be an excellent encourager!

  3. Ben (Wisconsin) Hoffman June 4, 2012 at 11:31 am

    James,
    This is a great idea! I am still in the thick of my troubles but I now can see the end in sight. I have a new job at a place where I know the owner and he appreciates my past experience as a business owner. I believe I will be moving up in his organization soon. I enjoy reading your posts and it does encourage me to always keep moving foreword and letting God lead the way past all of my own failures. I look forward to your new blog.
    Ben

  4. Hi James

    I really like the concept and certainly if there is anybody qualified to deal with this subject, it is you. You’ve walked the Walk and now you’re ready to talk the Talk!

    I think you may want to work on the title and tag line a bit:

    Your target audience is men so somehow I think this should be worked into the title. Also I understand that it is about beliefs, primarily having to do with self worth but it will also be about values eg family, hard work, honesty, ethical conduct that have seen you through some tough times. Perhaps a tag line something like: lessons in resilience for men or ?

    Best regards

    Dave

    • Dave, I was hoping you would render an opinion.

      Will you clarify a little for me?

      Should I still run with “Believe Again”?

      • Dave, I just checked godaddy and MANSILIENCE.COM is available, lol.

        • James:

          When I hear the title “Believe Again” I think of a Christian Revival meeting. Now I know a lot of your strength comes from your spirituality but I personally believe it goes beyond that and a lot of it has to do with your values specifically family, honesty, sharing and encouraging, respect for others and integrity. I think these values are something you will want to discuss and that the title “Believe Again” is too restrictive. Also, as I mentioned, somehow the title should allude to men.

          It occurs to me that this might be an opportunity for a little contest and maybe you could throw the floor open for suggestions from your readers. (this kind of reminds me of all the time and fun that went into choosing a name for our new company many years ago..did you go through that?)

          Best Wishes as Always

          Dave

          • I do remember going through the naming thing on my company. I did it three times! lol

            Branding isn’t exactly my strong point. I do get lucky sometimes like with Blue Collar Coaching.

            I do like the idea of a contest although I don’t know what kind of participation I would get.

            I just checked and ManDurance.com is available.

            “Lessons that encourage men to run the race set before them”

            • Personally, I agree with what Dave Stewart had to say. You are clearly a man of faith, and it comes out in just about everything you write. I personally do not share your religious beliefs, but I have a lot of respect for you because of your integrity and basic decency. These are also characteristics that have come out in your writing. You may want to change the emphasis of where you’re going with the blog–your choice. But I would urge you to keep the title and URL. You know what they say about fixing things that aren’t broken. You’re still coaching; you’re just taking that coaching in a different direction.

  5. The re-branding is a good idea as you look to change up what you are doing. Looking forward to seeing what the new site brings and how you move forward with your content.

  6. I can relate to the focus thing. Since I also stopped coaching I have been trying to find the best way to focus myself. I have been leaning toward creating a Hell Yeah brand.

Trackbacks and Pingbacks:

  1. Journal: The future is me? | Blue Collar Living - June 25, 2012

    [...] up. I shared with him the idea I had developed in the comments of my June 4th journal entry: “Believe Again” I pulled out my iPhone and flashed my concept logo at [...]

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