It happens in the life of every blogger. Creative thought flattens out, and the writer steps back and wonders, “What is the point?”
It wasn’t until Let’s Blog Off came to an end a couple of weeks ago, that I realized how much I depended on it for creative ideas.
It has been just under a year since I decided to quit trying to be a business coach and go back to college to continue my education. I converted this site from a business coaching site over to a site dedicated to faith and hard work.
It seemed like a good idea at the time; it was a good idea at the time. It opened up my writing to a wide variety of subjects. I found myself writing about anything and everything that popped into my mind. I wrote about leadership, faith, hard work and the random Let’s Blog Off topics just to name a few.
So, where do I go now? This is a question I have been struggling with for a while. Last fall I took my first college English class and loved learning about writing. I had a chance to write four essays, three of which were creative in nature. I had a lot of fun working on those, and refining my writing skills.
I need to re-brand this blog in a way that will be more appealing to new visitors. It needs to have a stronger central theme. A theme that will encourage new visitors to come back and read time and time again.
I needed to step back and consider. What people group do I most identify with? What central theme would I enjoy researching, reading and writing about?
We have a new associate pastor that just started at New Life. He comes from California and a church of 10,000 people. He was the director of small groups at this church, and now he is at New Life to help take our small groups to a new level.
Yesterday during the service I realized that I would love to have a small group dedicated to men, and more specifically men who are trying to not give up. I believe there are a lot of men in our church that have experienced some tough times over the last five years. Men who are unemployed. Men who have lost their homes. Men who are struggling to figure out what to do next. Men who have provided well in the past, have had that ability stripped from them, and are searching for answers.
I want this site to be an integral part in helping men to believe again.
So, let the re-branding begin! Hopefully I can stick with the same web address but if needed I will change that as well.
For now the new brand will be: “Believe Again”
The new tag line will be: “Encouraging men to never give up”
What do you think? Have you ever reached a point in your life where you needed someone to help you believe again?