032 – Facebook Success Secrets with Libby Webb of New Market Bar-B-Q
Wow did Libby give us a world of content! This show ended up being a “How To” on building an audience for your Facebook Business Page.
Libby Webb is owner of New Market Bar-B-Q located in New Market, AL. In this show Libby shares with us how she grew her Facebook likes to over 1,144 in just under two years.
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Libby made some nice notes for the show including some Analytics stats screen shots that you can download HERE.
Here are some additional thoughts that Libby just sent me via email.
1 – If you have a blog, you can incorporate that into your Facebook Page..I think that is a GREAT feature..so if your audience is in facebook, they can still follow your blog.
2 – Ads – I did run an ad 1 time to promote the fact that we changed our hours. Back in march of last year, we added Thursday to our schedule until the fall. I used the Ad to help get the word out. In doing so, we increased our fan base in two days by like 200 people..The Ads do / can work but they cost you money and you have to be prepared to feed the audience you are building..meaning content that will keep them coming back / will keep your posts up on the news feed.
3 – We are TOTALLY over the TOP with Customer Service in our business. This must also show thru with Facebook. You have to monitor pages more closely than your personal profile. They don’t have notifications yet for Pages unless you sign up for some offline tools – I just ran across this one today that i’m trying out and I hope it works – Hyper Alerts – The feature Facebook forgot
4 – Ask your Fans to subscribe to SMS on your page – this will send SMS Text to their phone any time you post on your wall. if you truly have something important to say that you want them to be aware of and they want to know, they’ll do it. This is very useful for people who don’t have smart phones and don’t often check Facebook. I think we are seeing a lot of people JOIN Facebook and then hardly ever get on it..so just because we have fans doesn’t mean we haven an audience..You have to give them a reason to keep coming back!
As promised here are what her current business card designs are.
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James it was an honor to be on your show tonight! Thanks for asking me. BTW, my husband and I own New Market Bar-B-Q! LOL!! He is the Pitmaster and we wouldn’t be in business without him…so have to give him his props you know. Thanks again!
It was great having you!
I guess we have to give him a little credit. Lol
Great show, James and Libby! Libby, you had some very good advice on using Facebook for marketing a business! Thanks so much!
I sure learned a lot!
Afterward Libby and Zachary ended up having quite the conversation on my personal facebook page. She pointed out how that is a reason to keep my show posts off of my personal page. All that interaction should have happened on my podcast page or the coaching page.
I’m not going to post show or blog updates on my personal page anymore.
Thanks Ryan! So glad you found the information useful!
This is of course just my humble opinion James..